We include ecosystem mapping in all our strategies to deliver the greatest possible positive impact for our clients. Ecosystem mapping is a visualization technique for audience segmentation analysis to highlight the most important nodes in a network, revealing how a particular ecosystem functions, who are its main influencers and how information flows through it. With this knowledge, we can provide superior access to data and greater awareness for more informed decision-making. By using tracking surveys along the way, we are also able to monitor if projects are on the right track.